Creating Human Connection in Brick-and-Mortar Retail with Melissa Gonzalez

Creating Human Connection in Brick-and-Mortar Retail with Melissa Gonzalez
Retailed Refined host and industry expert Melissa Gonzalez understands the value of a powerful experience - and she's here to show you how to craft them for your customers.

Course Outline

Creating Human Connection in Brick-and-Mortar Retail

  1. Creating Human Connection in Brick-and-Mortar Retail

About the Course

The digital experience has become central to retail success. In a world that was already seeing consumers turn more and more to online options, the COVID-19 pandemic accelerated that transition, and addressing those consumer expectations is key to sustainable growth.

However, there's still a role for powerful brick-and-mortar experiences - and it's a big one.

In this MarketScale Live Learning, Retail Refined host and noted industry expert Melissa Gonzalez will give you the keys to unlocking impactful brick-and-mortar experiences for your customers that inspire, support your eCommerce experience, and build meaningful relationships.

You'll learn:
- How to consider the value your space is delivering
- How to layer in consistent surprise and delight
- How to evaluate the tools that support your initiatives

Let's dive in.